Nehemiah Cionelo - Marketing Technologist & Full-Stack Developer

Featured Projects

Full-stack applications demonstrating end-to-end technical execution

Student Tutor Dashboard

Production web application serving 1,215+ operational hours

Custom-built scheduling and operations dashboard integrating Google Apps Script, iCal feeds, and real-time data processing. Eliminated manual scheduling friction for tutoring operations team.

Google Apps Script JavaScript HTML/CSS iCal Parsing Automation

15min Auto-Refresh

1,215+ Hours Served

2,300+ Lines of Code

View Project

PACE - Performance Analysis & Coaching Engine

Real-Time Race Data Intelligence for Cross Country & Track

Multi-vendor ETL pipeline scraping 8+ NCAA timing systems, normalizing race data into unified schema, and delivering coach-facing analytics dashboard. Mirrors marketing technology data pipelines with cross-platform normalization.

Python Playwright BeautifulSoup Vite Chart.js ETL Pipeline

8+ Timing Vendors

pace.v1 Unified Schema

Static No Backend

View Demo

Tutor Availability Dashboard

Operational Scheduling Tool for Tutoring Operations

Lightweight scheduling assistant filling workflow gaps in Teachworks platform. Transforms static availability data into live, cross-filterable dashboard with subject-based filtering and multi-tutor comparison.

Google Apps Script JavaScript iCal Integration Automation Zapier

15min Refresh Rate

Multi Tutor Filtering

Real-Time Availability

View Project

Marketing Intelligence

Full-funnel campaigns demonstrating strategy, execution, and measurable revenue impact

"Hang the Degree" - Full-Funnel Viral Campaign

$1,067 Revenue • 159 Units Sold • 3.5M+ Views Across Iterations

Strategic Framework: AI-Assisted Multi-Niche Targeting

AI-Assisted SEO: Identified multi-niche keywords (CS, women in STEM, finals week, coconut brand) for cross-community indexing
Trend Intelligence: Integrated trending vocabulary + humor hooks for retention optimization
Demand Validation: Planted merch hook before product existed to test market interest
Multi-Phase Strategy: Viral launch → retention funnel → product development → monetization

Original Viral Launch (Dec 29, 2022)

1.8M Views

365K Likes

64K Saves

                                        23.9%
                                        Engagement Rate
                                    

Organic reach across 6+ sub-niches
Merch demand validated before product launch
Planted conversion hook for future monetization

Retention Strategy: Hype Funnel (Jan-Feb 2023)

4 videos • 101K combined views

Keep attention window open: Sustained algorithmic momentum during product development
Maintain algorithmic momentum: Consistent posting prevented audience decay
Build anticipation: Deliberately designed pre-launch hype for sticker drop
Expand emotional connection: Reinforced "coconut" identity cue across audience touchpoints
Organic authenticity: Non-sticker CocoToks posted between hype videos to remain authentic with audience and connected to niche

A/B Testing Matrix: Viral Reposts

Feb 22, 2023

827K views

113K likes • 18K saves

ER: 15.8%

Test: Shop launch timing

Result: Peak engagement + sales spike

Mar 10, 2023

228K views

31K likes • 3.5K saves

ER: 15.1%

Test: Word highlighting + pop-ups

Result: Over-editing hurt performance

May 3, 2023

292K views

44K likes • 4.9K saves

ER: 16.7%

Test: Seasonal graduation targeting

Result: Aging asset still viable seasonally

Conversion Funnel: Sales Impact

Full funnel execution: Viral content → Product launch → Sustained sales
Peak performance: Feb 22 viral repost drove immediate sales spike ($418 in March)
Product lifecycle management: Self-managed product design (Adobe Illustrator/Photoshop), sourcing, fulfillment, and ecommerce setup
Demonstrated product-market fit: Content validation translated to actual revenue

#CocoTok Community Building

19.34% Engagement Rate • 898 Community Posts • 199K+ Followers Gained

Engagement Performance: Demonstrating Consistency & Variability

Average 19.34% engagement rate outperforms industry standard (2-5%) by 3.9x to 9.7x
Top performer (Video 1): 25.99% ER demonstrates peak content quality
Consistent execution: All Top 5 videos exceed 16% ER, proving repeatable strategy
High save rates indicate lasting content value, driving algorithmic amplification
Community adoption: 898 user-generated posts using #cocotok hashtag

Growth Trajectory: 0→213K Followers Through Strategic Pivots

Genesis (May-Dec 2020): Niche discovery through ASMR-style content, established "CocoTok" brand identity (1K→3K followers)
CocoTok 1.0 (Dec 2020-Jun 2021): Explosive growth via 5-7x/week posting cadence and niche dominance (+77K in 6 months)
Strategic Pivots (Jul 2021-Feb 2022): Broke two growth plateaus by adapting content format—integrated personality, humor, and storytelling
CocoTok 3.0 (Mar 2022-Jan 2023): Multi-format A/B testing and scripted content drove final surge to 213K peak (+34K in 10 months)
Retention (Jan 2023-Present): Maintained 95% of peak audience (202K) with reduced posting frequency—demonstrating strong community foundation
Click legend to toggle monthly gains overlay (light blue line shows granular Social Blade data from Nov 2021-Jan 2023)

UNM Institutional Growth

143% TikTok Growth • 0→29K Instagram Followers • Organic-to-Paid Success

TikTok: Grew from 7K to 17K followers (+143%)
Instagram: Built from 10K to 29K+ followers (+192% growth)
Innovation: Created man-on-the-street interview series still used by UNM today
Organic-to-paid success: Interview content became institutional ad campaign

Metric	Value
Views	1,800,000
Likes	365,000
Comments	1,147
Saves	64,000
Engagement Rate	23.9%

Metric	Value
Views	827,000
Likes	113,000
Comments	216
Saves	18,000
Engagement Rate	15.8%

Metric	Value
Views	228,000
Likes	31,400
Comments	54
Saves	3,500
Engagement Rate	15.1%

Metric	Value
Views	292,000
Likes	44,300
Comments	82
Saves	4,900
Engagement Rate	16.7%

Building the Bridge Between Marketing & Technology

Featured Projects

Student Tutor Dashboard

PACE - Performance Analysis & Coaching Engine

Tutor Availability Dashboard

Marketing Intelligence

"Hang the Degree" - Full-Funnel Viral Campaign

Strategic Framework: AI-Assisted Multi-Niche Targeting

Original Viral Launch (Dec 29, 2022)

Retention Strategy: Hype Funnel (Jan-Feb 2023)

A/B Testing Matrix: Viral Reposts

Feb 22, 2023

Mar 10, 2023

May 3, 2023

Conversion Funnel: Sales Impact

#CocoTok Community Building

Engagement Performance: Demonstrating Consistency & Variability

Growth Trajectory: 0→213K Followers Through Strategic Pivots

UNM Institutional Growth

Technical Skills

Development

Frameworks & Tools

Marketing Technology

Design & Content

Get In Touch

Building the Bridge Between Marketing & Technology

Featured Projects

Student Tutor Dashboard

PACE - Performance Analysis & Coaching Engine

Tutor Availability Dashboard

Marketing Intelligence

"Hang the Degree" - Full-Funnel Viral Campaign

Strategic Framework: AI-Assisted Multi-Niche Targeting

Original Viral Launch (Dec 29, 2022)

Retention Strategy: Hype Funnel (Jan-Feb 2023)

A/B Testing Matrix: Viral Reposts

Feb 22, 2023

Mar 10, 2023

May 3, 2023

Conversion Funnel: Sales Impact

#CocoTok Community Building

Engagement Performance: Demonstrating Consistency & Variability

Growth Trajectory: 0→213K Followers Through Strategic Pivots

UNM Institutional Growth

Original "Hang the Degree" Viral Post

Strategy Notes:

1st Viral Repost - Shop Launch

Strategy Notes:

2nd Viral Repost - Over-Editing Test

Strategy Notes:

3rd Viral Repost - Graduation Timing

Strategy Notes:

Technical Skills

Development

Frameworks & Tools

Marketing Technology

Design & Content

Get In Touch